Porsche Boosts Share of Female Buyers in New York


  • Porsche financial
  • Porsche & Woman

Celebrity car

SANTA MONICA, Calif., Oct 25, 2011 (BUSINESS WIRE) — Female car buyers are making up a larger share of Porsche’s customer base in the New York market, according to an analysis by Edmunds.com, the premier online resource for automotive information.

The analysis found that of all automakers, Porsche has made by far the largest relative market share gains among women in New York so far this year. From January through August 2011 22 percent of Porsche buyers in the area were female compared to 16 percent during the same period last year. The growth accounts for a 37.5 percent proportional change year over year which outpaces even the brand’s impressive nationwide female market share growth of 21 percent.

“Porsche has long been dominated by male customers, not just in New York, but also nationwide,” said Edmunds.com Senior Analyst Jessica Caldwell. “But new four-door products like the Cayenne and the Panamera offer sporty yet practical options that have increasingly appealed to women.”

                Biggest Increase in New York Female Market Share, By Brand
            Rank    Brand   Female Share  Female Share    Proportional Change
                            Jan-Aug 2010  Jan-Aug 2011
            ----  --------  -----------   -----------   ---------------------
              1    Porsche      16 %          22 %           37.5 %
            ----  --------  ------ -----  ------ -----  --------- ------------
              2     Buick       34 %          37 %            8.8 %
            ----  --------  ------ -----  ------ -----  --------- ------------
              3    Lincoln      31 %          33 %            6.5 %
            ----  --------  ------ -----  ------ -----  --------- ------------
              4   Infiniti      32 %          34 %            6.3 %
            ----  --------  ------ -----  ------ -----  --------- ------------
              5     Jeep        34 %          36 %            5.9 %
            ----  --------  ------ -----  ------ -----  --------- ------------
                   OVERALL      41 %          41 %            0.0 %
                  --------  ------ -----  ------ -----  --------- ------------
                                                                  Source: Polk
[source: marketwatch.com]



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