Porsche Design Group and adidas announce new contract


  • adidas
  • Porsche Design shoes
  • Porsche Design Sport

Stuttgart/Herzogenaurach. adidas and the Porsche Design Group (Porsche Lizenz-und Handelsgesellschaft mbH & CO. KG) announce the next step in their collaboration by entering into a new contract, redefining the sport and luxury brand Porsche Design Sport. In addition, the contract will include an extended adidas Originals by Porsche Design label with a new twist.

The Porsche Design Sport collection fuses engineering excellence with an inherentcommitment to refined style. The range of luxury sportswear utilizes the industry’s most advanced technologies in concert with luxurious, exclusive materials, performance-enhanced details and impeccable craftsmanship. Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sports wear for sophisticated, stylish men. The Porsche Design Sport collections available worldwide in over 250 Porsche Design stores, adidas Concept stores, high-end department stores and exclusive retail outlets.

The adidas Originals by Porsche Design shoes collection targets the young street wear consumer. It is characterized by authentic sportswear playing off the heritage and myth of the Porsche sports cars and their related races. The adidas Originals by Porsche Design collection is available world wide at adidas stores and adidas partnerstores.

Erich Stamminger, member of the Executive Board, responsible for Global Brands says: “We are very excited about this next step in our collaboration with the Porsche Design Group and highly value the joined commitment of our two brands to create both engineered luxury sports wear products as well as adidas Originals by Porsche Design articles.”

“With our philosophy of ‘Iconic Style’ the Porsche Design luxury brand offers a unique selection of products,” says Dr Jürgen Gessler, CEO of the Porsche Design Group. “Launched in 2006, the Sport Collection is today the pinnacle of next generation sports apparel, accessories and footwear. It not only completes our portfolio of engineered luxury products but defines a whole new segment of stylish and sophisticated sports wear.”

Porsche Design Sport is a collaboration between the adidas brand and Porsche Design. Originally launched in 2006, the Porsche Design Sport collection fuses engineering excellence with an inherent commitment to refined style. Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sportswear.

Press Contact:
adidas AG
Kathrin Buchert
Brand Marketing Manager Fashion Group
Tel.: +49 [0] 9132 84 6073
E-Mail: kathrin.buchert@adidas.com

Porsche Design Group
Christian Weiss
Head of Public Relations
Tel.: +49 [0] 711 911-12943
E-Mail: christian.weiss@porsche.de

[source: news.adidas.com]




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